Monthly Archives: August 2006

A global niche market – is that a contradiction in terms? Not any more. All over the world entrepreneurs are able to sell their products to niche markets using search engine marketing – Google and Yahoo! predominantly. This is known as 7 sigma marketing, targeting the “tail end” of a market.Specializing in a niche market was once uneconomical as distribution channels were rigidly defined – manufacturer to the wholesaler to the retailer to the consumer. Continue reading →