Monthly Archives: December 2007

Affiliate Marketing: An Introduction

Have you ever wandered how you can deliver even greater efficiencies from your online marketing efforts? Look out for the new kid in the crowded online marketing block: Affiliate marketing. Instead of advertisers paying for online ad space via a Cost-per-Click (CPC) and Cost-per-Impression (CPM) model, (for more information on these models see our previous article on this here), advertisers can now opt to pay via a Cost-Per-Action (CPA) model, where they only pay when a sale is made. Continue reading

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