Monthly Archives: June 2008

One of the problems companies face during new product development is trying to predict if it is actually what the market wants. While this is a basic concept it is a fundamental problem that all organisations face. The mismatch between the internal product development team, the marketing department and the marketplace results in wasted time, money and energy. So what are some of the ways in which an organisation can improve its product offering without stifling creativity and a risk taking, “getting things done” culture? Continue reading →