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Category Archives: Entrepreneurship
Affiliate Marketing: An Introduction
Have you ever wandered how you can deliver even greater efficiencies from your online marketing efforts? Look out for the new kid in the crowded online marketing block: Affiliate marketing. Instead of advertisers paying for online ad space via a Cost-per-Click (CPC) and Cost-per-Impression (CPM) model, (for more information on these models see our previous article on this here), advertisers can now opt to pay via a Cost-Per-Action (CPA) model, where they only pay when a sale is made. Continue reading
Posted in Entrepreneurship
Tagged affiliate marketing, amazon, basecamp, cpa, cpc, cpm, ebay, ixwebhosting
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Web 2.0 is More than Bells and Whistles
Web 2.0 is the current flavour of the month in the online world. Businesses, start-ups and established corporations are embracing this new trend like, well, Web 1.0 circa 1999. What can Web 2.0 offer your business? We will explore three … Continue reading
Posted in Entrepreneurship, Tech
Tagged dashboard, knowledge sharing, salesforce.com, web 2.0, xml
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Online Advertising Revenue Models x4
With the rise of online advertising (now worth 10% of the $10 billion Australian advertising market), we discuss strategies your website can employ to earn money through online advertising. 3 Fundamentals of Online Advertising First a refresher. There are 3 … Continue reading
Posted in Entrepreneurship, Tech
Tagged cpc, cpm, google adsense, online advertising, podcasts, rss, yahoo publisher
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How does Search Work? 5 Tips on Improving your Website’s Ranking
How does Search Work? 5 Tips on Improving your Website’s Ranking Continue reading
How Can a Wiki Help Your Business?
Do you have problems sharing knowledge across your business development team? Are you trying to build a community around your product? Continue reading
Posted in Entrepreneurship, Tech
Tagged business, collaboration, knowledge sharing, wiki
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7 Sigma Marketing: Make your Niche Global
A global niche market – is that a contradiction in terms? Not any more. All over the world entrepreneurs are able to sell their products to niche markets using search engine marketing – Google and Yahoo! predominantly. This is known as 7 sigma marketing, targeting the “tail end” of a market.Specializing in a niche market was once uneconomical as distribution channels were rigidly defined – manufacturer to the wholesaler to the retailer to the consumer. Continue reading
Posted in Entrepreneurship, Tech
Tagged 7 Sigma Marketing, cost-per-click, google adsense, online advertising, Yahoo
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