Category Archives: Entrepreneurship

Affiliate Marketing: An Introduction

Have you ever wandered how you can deliver even greater efficiencies from your online marketing efforts? Look out for the new kid in the crowded online marketing block: Affiliate marketing. Instead of advertisers paying for online ad space via a Cost-per-Click (CPC) and Cost-per-Impression (CPM) model, (for more information on these models see our previous article on this here), advertisers can now opt to pay via a Cost-Per-Action (CPA) model, where they only pay when a sale is made. Continue reading

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Web 2.0 is More than Bells and Whistles

Web 2.0 is the current flavour of the month in the online world. Businesses, start-ups and established corporations are embracing this new trend like, well, Web 1.0 circa 1999. What can Web 2.0 offer your business? We will explore three … Continue reading

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Online Advertising Revenue Models x4

With the rise of online advertising (now worth 10% of the $10 billion Australian advertising market), we discuss strategies your website can employ to earn money through online advertising. 3 Fundamentals of Online Advertising First a refresher. There are 3 … Continue reading

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How does Search Work? 5 Tips on Improving your Website’s Ranking

How does Search Work? 5 Tips on Improving your Website’s Ranking Continue reading

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How Can a Wiki Help Your Business?

Do you have problems sharing knowledge across your business development team? Are you trying to build a community around your product? Continue reading

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7 Sigma Marketing: Make your Niche Global

A global niche market – is that a contradiction in terms? Not any more. All over the world entrepreneurs are able to sell their products to niche markets using search engine marketing – Google and Yahoo! predominantly. This is known as 7 sigma marketing, targeting the “tail end” of a market.Specializing in a niche market was once uneconomical as distribution channels were rigidly defined – manufacturer to the wholesaler to the retailer to the consumer. Continue reading

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