Category Archives: Tech

0.384 Leagues Under the Sea

Posted on April 19, 2010 by Graeme Klass

ExxonMobil has completed the world’s longest extended-reach well drilled from an existing offshore fixed platform drilling rig, increasing the company’s ability to produce more domestic oil supplies from existing facilities at the Santa Ynez unit, offshore southern California. The well drilled from the Heritage platform using ExxonMobil’s Fast Drill technology extends more than six miles horizontally and more than 7,000 feet below sea level.

Through the use of this extended reach drill technology, the well will be able to produce an additional 5.8 million barrels of oil equivalent, an amount equal to the annual energy consumption of over 144,000 Californians. Continue reading →

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Horizontal vs Vertical Wells (Updated)

Posted on November 18, 2009 by Graeme Klass

Horizontal wells do have significant technical challenges (as seen in the article), but perhaps we can analyse the above chart to give us an idea of the benefits of horizontal drilling Continue reading →

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Prototype This!

Posted on May 20, 2009 by Graeme Klass

With the resultant economic downturn around the world, companies should exploit their under-utilised human capital to prototype new products, services and business processes.Change challenges your company’s business practices, orthodoxies and the status quo. Executives should take a step back and … Continue reading →

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Top 10 Software Tools for StartUp CEOs

Posted on August 11, 2008 by Graeme Klass

Giving us more Time. That’s the goal of technology. As CEO’s, we are time poor and are expected to perform miracles across many disciplines, and as such, we look for any tool that helps us save time while continuing to perform at our peak level.Over the years, I have tried and tested many software programs and am ruthless about hitting that “uninstall” button if it doesn’t fit my needs. So I have come up with my Top 10 list of software tools which have stood the test of time on my PC. Continue reading →

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Online Video Advertising: Why it’s Hot

Posted on April 4, 2008 by Graeme Klass

The thirst for knowledge, entertainment and communication online continues to. Internet technology has evolved from being primarily a text based medium to a rich multimedia channel for its audience. So why is video growing so rapidly on the web? I believe that online video is replacing TV as the primary form of entertainment. This trend will continue to grow as more content producers use the Internet as a primary means of distribution. Continue reading →

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Web 2.0 is More than Bells and Whistles

Posted on June 4, 2007 by Graeme Klass

Web 2.0 is the current flavour of the month in the online world. Businesses, start-ups and established corporations are embracing this new trend like, well, Web 1.0 circa 1999. What can Web 2.0 offer your business? We will explore three … Continue reading →

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Online Advertising Revenue Models x4

Posted on March 27, 2007 by Graeme Klass

With the rise of online advertising (now worth 10% of the $10 billion Australian advertising market), we discuss strategies your website can employ to earn money through online advertising. 3 Fundamentals of Online Advertising First a refresher. There are 3 … Continue reading →

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